Technology
Websites and web apps: matching the build to the job.
A five-page company website and a booking platform are both "websites", but they need very different foundations. Choosing the right level of technology is how you avoid paying for complexity you do not need, or outgrowing a build that was too simple.
Three levels, from simple to complex
We start with the simplest level that meets the need, and say so if the need is smaller than the idea.
What we usually reach for
These are defaults, not rules. The stack selector shows how the answers to a few questions change them.
What we pay attention to, whichever technology
- Speed on a phone. Most visits are on mobile, often on a busy network. Small pages and sensible images matter more than clever effects.
- Accessibility. Keyboard use, readable contrast, meaningful labels and screen-reader support make a product usable by more people and are good practice.
- Bilingual structure. Separate addresses per language, correct language tags and hreflang links. See our bilingual SEO guide.
- Chinese typography. Fonts, line height and spacing that suit Traditional Chinese, tested on real devices.
- Search basics. Clear titles, descriptions, headings and structured data. No method guarantees rankings.
- Security. https everywhere, careful handling of forms, and no secrets in the browser.
When we would choose something else
The best technology is often the one your team can support in three years.
Planning a website or web app?
Tell us what it must do. We will recommend the simplest foundation that fits.
Request a project quote